Shake and Bake!

Ready your engines sports fans.

Nascar and Sprint teamed up to bring sports fans the ultimate in mobile/racing integration. They launched this website in support of that campaign. We used a combination of motion graphics and Flash to animate the light strokes which interacted directly with the phones themselves.

Working directly with Goodby, Silverstein and Partners was a great experience and we had a lot of fun collaborating. We always enjoy working on projects which have great creative campaigns driving them to the finish line.

Project Images