Corrus for Newgen Software

Harmonious brand identity

Brand Identity

Newgen Software needed a brand name and identity for their new project management software. Cog1 executed discovery sessions, research groups, collaborative brand identity exercises, and design. Our work produced the name, Corrus, which reflects the product mission of helping teams work in harmony. Along with this name, we produced the tone, logo, color palette, typography, iconography, and trademark rules for the new Corrus brand.