Simultaneously, we raised and lowered the bar on what people can expect from a Facebook application. For better and worse, Facebook will never be the same.

Yeah, we think the graphics are sick and we took the ordinary game of "beer pong" and turned it to something unique through the inclusion of original ideas and unique game play. The result is an online game complete with single player, turn-based multiplayer action, "Power Ups" and fully customizable characters.

The week the application launched, it debuted at #2 on Facebook's most popular applications list.

Here are some other stats.

Average length of game play was 15 minutes.

We had an incredibly limited budget while creating this application and could only create 6 levels for the single player game. That meant we needed to get creative on how to keep users interacting with a game that a user could easily master in a relatively short period of time especially when playing in the single player mode.

The strategy we implemented to increase stickiness and avg. time spent playing the single player game was via the leader board.

One of the strategies was to allow users to have "cumulative scoring". That means that after a single game, if a user IMMEDIATLEY (within 10 seconds) launched another game, their previous score would be added to their current game’s score. (This would continue indefinitely until the user finally stopped playing).

Based on our success with other casual games like Samurai Kittens, we learned never to underestimate a 18-25 year old male's willingness to waste time.

When the dust settled, high scores ranged from 100,000 - 1,300,000.

Based on how the game calculates score, to be one of the top 30 players you had to play over 18 games IN A ROW. To get a score good enough for the Top 10 ...

Player #1 Had to play 44 Consecutive Games

Player #2 ... 25 Consecutive Games

Player #3 ... 20 Consecutive Games

And so the profligate time wasting continued all the way down to player #10 who only had to play 9 consecutive games to be in the Top 10.

One additional strategy of increasing repeat visits was by adding a “group score” mode to the game design and leader board. Since this game was designed for college aged males, we knew we could get the users coming back (again and again) if we tapped into that demo’s love of “bragging rights” / “trash talking” and enabled them to play for “their team”. Prior to starting a game, a user could create or join an existing “team”. Every win that a user had on a single player game was added to that group’s score which was displayed on the “Group Action” Leaderboard. This resulted in the average player returning to play 7 single player games.